A rebuilt Shopify theme with stock per store on every product page, a release calendar, a mega menu down to model level and SEO and GEO for 900+ product pages.
The brief
Two stores, a large online catalogue. Customers couldn’t see if their size was in store, product pages lacked copy and structured data, and visibility in Google and AI answers was low.
What we did
First a measuring tool: a baseline across 220 pages on eight dimensions. Then a rebuild with custom Liquid sections and snippets on Online Store 2.0, and a catalogue round product by product.
What we built
Collett. webshopStock per store
Stock per location on every product page, with a WhatsApp block to ask the store about a size. Collection pages filter by store stock.
Product page and buy box
Size grid with half and third sizes, size chart per brand, ‘1 left’, Collett favourites and short team reviews. Below: ‘also in your size’ and ‘frequently bought together’, and an upsell in the cart.
Homepage and release calendar
Video, brands as round cards, new arrivals, stores with live open status and a release calendar with drop dates.
SEO and GEO per product
Meta titles and descriptions, colour and model variants, alt text and JSON-LD product data across the catalogue, for Google and AI assistants.
Measuring tool
Our own audit scoring 220 pages on technical SEO, on-page, structured data, AI citability, content, local SEO, performance and internal links. Every improvement can be checked.
Speed and maintenance
Self-hosted brand fonts, no preloader before first paint, version history per release and zero Theme Check errors.
In pictures
Scroll to browse
The hardest part
A catalogue that changes daily needs SEO and GEO as a system, not a project: fixed rules for titles, descriptions and product data, and an audit that shows where it lags. Round one took the overall score from 41.4 to 51.7.
Under the hood
Languages, frameworks and integrations- Languages
- Liquid, JavaScript, CSS, JSON
- Platform
- Shopify Online Store 2.0
- Theme
- Custom sections and snippets on a premium base theme
- Data
- Shopify metafields, JSON-LD product data
- Tools
- Shopify CLI, Theme Check
- Audit
- Own SEO and GEO measuring tool
- Fonts
- Self-hosted
- Process
- Hidden test theme, publish after sign-off
