Custom themes, product data that’s right and stock per location on the product page. Built on Shopify Online Store 2.0, with SEO and GEO for the full catalogue.
What it is
A web shop only works when it shows what’s really in stock, loads faster than the competition and ranks for the model people search for. That’s what we build on, from theme to product data.
Who it’s for
For fashion, sneaker and lifestyle retailers with several stores, a large catalogue and customers who browse online and buy in store.
What you get
Commerce & Shopify- 01
Custom theme
Custom sections and blocks in Liquid on Online Store 2.0, so your team composes pages in the theme editor. Clean, fast and without app sprawl.
- 02
Product data
A data model with metafields and metaobjects for sizes, materials, brands and releases. One source, consistent on every page and channel.
- 03
Omnichannel
Stock per location on the product page, filtering by store stock and a direct line to the store through WhatsApp.
- 04
SEO and GEO for catalogues
Fixed rules for titles, descriptions and alt text, JSON-LD for Product and Offer, and an audit tool that scores hundreds of pages.
- 05
Conversion
Size grids with half and third sizes, size charts per brand, scarcity cues, cross-sells and a cart that upsells.
- 06
Headless when needed
A Hydrogen or Next.js storefront on the Storefront API, for when a theme hits its limits.
The stack
Languages, frameworks and tools we use- Languages
- LiquidJavaScriptTypeScriptCSS
- Platform
- Online Store 2.0Shopify PlusCheckout extensibility
- Data
- MetafieldsMetaobjectsJSON-LD Product
- APIs
- Admin GraphQL APIStorefront APIWebhooks
- Headless
- HydrogenNext.js
- Tools
- Shopify CLITheme CheckGitHub
- Measurement
- GA4 e-commerceSearch ConsoleSEO & GEO audit
- Speed
- Self-hosted fontsLazy loadingLighthouse
How we approach it
ProcessBaseline
An audit of speed, SEO, GEO and conversion across the catalogue, so every improvement can be measured.
Design on real products
Product page, collection and homepage designed with your own catalogue, edge cases included.
Build on a test theme
Everything on a hidden theme, with Theme Check in the pipeline. Live after sign-off, with version history per release.
Keep measuring
After launch, catalogue rounds with fixed rules, reported per round.
In practice
Built by JABL
Frequently asked
New theme or adapt the current one?
It depends on the base. For Collett. we built custom sections on a premium base theme; sometimes a fully custom theme is better.
Does it work with our POS?
Shopify POS works out of the box. Other POS systems we connect through their API.
What do SEO and GEO deliver?
At Collett. the SEO and GEO score rose from 41.4 to 51.7 across 220 measured pages in the first round, and online revenue almost tripled on average. We report what changed each round.
Do you build apps too?
Yes, under JABL Works we build our own Shopify apps. Custom apps for a single store are possible too.
Let’s talk about your project.
One hour, no strings attached. You’ll hear from us within one working day.
Book a callinfo@jablworks.com